Another term for our business assets is "capital." This term broadly refers to the financial resources, physical assets, and intangible resources that a business owns and uses to generate value. Capital can include cash, equipment, inventory, intellectual property, real estate, and other valuable resources that contribute to the company's operations and growth.

In a more specific context, business assets can also be referred to as:

1. Resources: This term emphasizes the utility and value of assets in supporting business operations.
2. Holdings: This refers to the assets owned by the business, particularly in the context of investments or property.
3. Equity: While equity typically refers to ownership interest, it can also represent the net value of a company's assets after liabilities are deducted.
4. Property: This term is often used to describe physical or tangible assets, such as buildings, machinery, or land.
5. Inventory: For businesses that deal with goods, inventory is a key asset that represents the products available for sale.
6. Intellectual Property (IP): For businesses with patents, trademarks, copyrights, or trade secrets, these intangible assets are critical to their value.
7. Financial Assets: This includes cash, accounts receivable, investments, and other monetary resources.

Each of these terms can be used depending on the context and the type of assets being discussed. For example, in financial reporting, "assets" is the most commonly used term, while in strategic discussions, "resources" or "capital" might be more appropriate.